Senior Marketing Lead

About the Opportunity

The Senior Marketing Lead is responsible for designing effective visual communication and marketing campaigns that support our internal brand, increase awareness and recognition of Council initiatives in the community, and promote a professional public image.

This position is based in Dalby.

Reporting to the Communication and Marketing Manager, you will:

• Developing and overseeing Council's website, engagement and digital platform management plan to drive measurable improvements in brand awareness, social media engagement, service utilisation, and revenue generation;
• Designing and maintaining Council’s online and digital communication devices to ensure all tools provide current information and resources to both internal and external users;
• Coordinating, implementing and maintaining Council's digital mediums including websites, social media accounts, and video hosting sites;
• Championing the organisational narrative and collateral plan, developing communication and content strategy, internal and external communication strategies, and the proactive identification and monitoring of emergent reputational risk and issues.

About yourself

The successful applicant will have experience in:

• Creating and conceptualising communication, engagement and design elements for print and digital platforms, that will support all functions of Council;
• Designing, publishing and scheduling content for social media, website platforms and digital advertising;
• Marketing and communications with an ability to think outside the square to recommend creative solutions;
• Developing marketing solutions pertinent to the product with innovative thinking and the ability to assess analytics in marketing strategies.

The benefits working for WDRC:

Work / life balance

Enjoy quality time with a 9 day fortnight.

Access to Corporate Health Plan

Take care of yourself and join a health plan to improve life.

Health & Wellbeing program and Mental Health Support

Change your lifestyle and live better with healthy ideas. Be your best possible self with provided support and information.

Access to free Employee Assistance Program & confidential counselling

Reach out to someone confidentially if you are experiencing any concerns or problems.

Salary Packaging Available

Restructure your salary to work for you to pay for everyday living expenses such as Motor Vehicles, Superannuation, Remote Area Housing (Rent), Fuel, Gas and Electricity.

Allowances Available (if applicable)

Allowances such as Locality Allowance may be applicable to your position.

Living & Working in the Western Downs:

Experience Western Downs

If you are looking for a new challenge and want to play a key role in supporting the marketing for Council across the region, this role is for you.  TOGETHER WE MAKE A REAL DIFFERENCE.

Applications close at 5.00pm AEST on Thursday 6 February 2025.

Additional Information

The recruitment process may include candidates undergoing a pre-employment medical including drug and alcohol testing.

WDRC reserves the right to close or withdraw vacancies before the advertised closing date, or extend the closing date, without prior notice.

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