Marketing and Communications Officer

• Fixed-term, maternity leave cover opportunity
• Band 6A annualised salary: $96,125 per annum plus superannuation
• Flexible working conditions

The City of Ballarat’s Marketing Team leads the region’s destination marketing activities. We work on a range of initiatives to impress potential visitors, build community pride, and inspire our locals to invite their friends and relatives to the region.  

The Marketing Team also resources the marketing operations of the region’s Visitor Economy Partnership, Tourism Midwest Victoria. As the peak tourism body for the region, Tourism Midwest Victoria’s objective is to cultivate the Midwest Victorian region as a sustainable and thriving tourist destination. 

The Role:

The position of Marketing Officer reports to the Coordinator Marketing and is responsible for the development and implementation of proactive, high-impact and multi-channel marketing tactics and campaigns that promote Ballarat. 
 
The successful candidate will provide marketing services to position and amplify Ballarat as a destination to visit by leading the brand management, and development and implementation of innovative end-to-end marketing tactics and campaigns, as well as operate as a marketing advisor for other City of Ballarat business units.

This position is a 12 month maternity leave cover, commencing in November 2024. 

About You:

The ideal candidate has experience in marketing field and is passionate about tourism. If you are looking to grow your skills, have a keen eye for detail and work well in a team, then this could be the job for you.

Key Selection Crietria: 

• Experience in marketing, and/or a relevant qualification in a similar field
• Demonstrated success in developing and implementing a broad range of marketing campaigns; using a variety of marketing strategies and tools
• Strong interpersonal and communication skills including excellent oral and written communication skills to prepare marketing strategies and other correspondence for a broad range of channels and audiences
• Ability to develop and manage relationships with complex stakeholders
• Experience working within a dynamic high-pressure team environment and managing competing priorities and tight timeframes
• Understanding of the local visitor economy environment.

To Apply:

Click on the Apply button and submit your application.

The closing date for this position is Sunday 29th September 2024. Please ensure that you provide a cover letter, current resume and answer screening questions based on the key selection criteria.

The successful applicant will be required to undergo a full employment medical and police check.

Contact:

For any additional questions, please contact Alicia Thomas, Coordinator Marketing on 0428 397 965.

The City of Ballarat is an Equal Opportunity employer committed to providing a safe and inclusive working environment that embraces and values child safety, diversity and flexibility. We welcome applications from all walks of life and celebrate the diversity and richness this brings to our workplace. We welcome and encourage applications from people living with a disability, Aboriginal and Torres Strait Islanders, culturally, religiously and linguistically diverse people, young people, older people, women, and people who identify as lesbian, gay, bisexual, transgender, intersex or queer.  We support flexible and accessible working arrangements for all and are committed to ensuring that all jobs in our workforce can be performed flexibly. If you're short listed for a role and are looking for flexibility, we encourage you to start the flexible working conversation with the hiring manager to find out what options may be possible for the role you're applying for.