Marketing Specialist

• A brand-new opportunity to play a lead role in repositioning & uplifting Ballarat’s flagship venues
• Band 6A annualised salary: $96,125 per annum plus superannuation
• Based out of Her Majesty’s Theatre Ballarat

Ballarat is home to some of Australia’s most historically significant cultural venues including Her Majesty’s Theatre, Civic Hall and the Mining Exchange. City of Ballarat’s freshly formed Cultural Venues team is embarking on exciting period of change and growth. In late 2024, Victoria’s oldest theatre is re-opening for its 150th anniversary after multiple stages of revitalisation, Civic Hall is returning to its live music touring roots and the Mining Exchange is being re-imagined for the future as a destination for art, performance, design, food, wine and more. 

The Role:

We are looking for a strategically minded specialist with experience in arts and/or entertainment marketing to play a senior role in supporting brand and market development across the three iconic venues. This critical role will be focused on driving innovative and effective integrated campaigns and supporting venue partners to achieve exceptional market-driven outcomes for their events. 

This is an opportunity for an experienced operator who understands innately how to turn insights into action to gain the best results. With a flare for understanding what drives engagement and connection to brand effectively, the role will have a key responsibility for driving planning across Cultural Venues owned channels. 

This challenging and rewarding role will work cooperatively across the Economy and Experience Division and national arts and live entertainment sector to support the creation of unforgettable experiences for locals and visitors to the Ballarat region. 

Only an hour and a half from Melbourne, Ballarat presents the wonderful lifestyle benefits of a city in a beautiful regional setting, including a burgeoning creative community, an exciting food and wine scene and high-quality schooling options.  

Key Selection Criteria: 

• Relevant tertiary qualifications and/or experience in marketing, arts and/or entertainment or related field, and/or work skills commensurate with the requirements of the role. 
• Demonstrated success in developing and implementing a broad range of marketing campaigns; using a variety of marketing strategies and tools in an arts and/or entertainment or related context 
• Demonstrated experience in synthesising meaningful marketing data and insights and developing and implementing marketing reporting models 
• Demonstrated project budget management and finance administration skills. 
• Strong interpersonal and communication skills including excellent oral and written communication skills to prepare marketing plans, copywriting and other correspondence 
• Ability to develop collaborative relationships with multiple, high-demand stakeholders  
• Experience working within a dynamic high-pressure team environment and managing competing priorities and tight timeframes 

To Apply: 

To apply for this position please click the Apply button and submit your application. Applications close Tuesday 6th August 2024. 

Please ensure that you provide a cover letter and a current resume and address the key selection criteria.   

The successful applicant will be required to undergo a full employment medical and police check.  

Contact: 

For further information on this position, please contact Kristy Witmitz, Manager Cultural Venues kristywitmitz@ballarat.vic.gov.au or 0408 118 031    

The City of Ballarat is an equal opportunity employer committed to providing a safe and inclusive working environment that embraces and values diversity, flexibility and child safety. We welcome applications from all walks of life and celebrate the diversity and richness this brings to our workplace and reasonable adjustments will be made to the process to ensure equitable access.  We undertake an employment screening process to ensure this commitment is upheld, this includes ensuring the successful candidate holds a valid working with children check and satisfactory criminal history record check.